Welcome to "Making it to Market," the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.

Business owners, investors, product developers, project managers, manufacturing/operation leadership, marketing/public relations, and legal persons for anyone manufacturing or selling a product/service.

The industries represented will be varied across all segments ranging from personal care, cannabis, consumables, pet/animal products, entertainment/tourism, general merchandise, professional services for both B2C and B2B audiences.

Podcast will likely reach international audiences, but is intended for anyone manufacturing/promoting a product/service in North America (US and Canada) primarily. International guests may be invited to speak about the same topics as it relates to that region.

30-60 min audio-only episodes. 2x per month with bonus episodes. Interview yet conversational style. Guest co-hosts may be invited if they bring value/perspective to the discussion. Format may include occasional panel discussions. Music from each episode will feature a local artist.